So many people that I’ve encountered believe that “brand” means a logo or a tagline, but it’s so much more. It starts 10 steps before a logo or creative brief ever materialize. It’s the heart and soul of who your company is and defines how your customers will experience your products. Brand Academy is a 3 part course that guides you step by step through the process of defining not only your brand but also your dream clients your company wants to target and the specific ways you can capture more than just attention but hold it, building trust and community along the way.